CBD Companies Benefit Ahead of the 2020 U.S. Elections
As the race to the White House intensifies ahead of the 2020 U.S. elections, one of the most talked about topics is cannabis. Recently, President Donald Trump has said he would support the efforts in Congress to ease up on marijuana ban on the federal level. One of the reasons for this is that the current ban on marijuana has generated a lot of conflicts with states that has legalized it in some way. A new legislation of the substance will give states the confidence to decide on their own the best approach to it.
The stand of the president has got the Congress rumbling as other house members rush to support the notion with a view to gaining more votes. Sen. Elizabeth Warren has said during her campaign that she is in support of marijuana legalization on the federal level. In addition, she co-sponsored a bill with Sen. Cory Gardner to protect the legalization efforts of states on marijuana.
Other senators in support of federal legalization include Sen. Andrew Young, Sen. Kirsten Gellibrand, Sen. Cory Booker and Sen. Kamala Harris, all of which has shown their support in one way or another for the federal legalized marijuana.
It’s worth noting that many Americans are getting used to hemp, CBD oils and CBD products. A survey by NORC at the University of Chicago has it that more than 60% of individuals surveyed are in support of marijuana legalization. Also, a Pew Research Center survey found that almost 62% of Americans want cannabis to be legalized in the country. This is up from 57% in 2015.
Top CBD companies like The Yield Growth Corporation is one of the beneficiaries ahead of the 2020 elections. The company is quickly expanding and has just announced Tamara Melck as the new company COO. Tamara is a seasoned business executive with a proven expertise in scaling business operations. She played a crucial role in the growth of Aritzia, a Canadian fashion retailer. Aritzia had only 10 stores when she joined the company as the Vice President of Corporate Operations. By the time she left the company in 2017, she had helped it attain a market capitalization of more than $1 billion.
According to Penny Green, the CEO of Yield Growth, Tamara’s experience will be of immense help as the company move forward to achieve its business goals.
More so, Yield Growth have recently announced that the company’s 130 retail locations scattered around the U.S. and Canada will now be selling their Urban Juve products. Urban Juve is an entirely owned subsidiary of the Yield Growth Corporation and sells cosmetic and therapeutic products.
No doubt, the 130 retail stores will help boost the company’s brand in key demographic locations. Notable partnerships include People’s Pharmacy in Vancouver, Smith’s Pharmacy in Ontario, Lily Bar Sugaring in Langley, BC, multiple Smart Health locations in North and West, Breathe Vape Lounge in Saskatoon and multiple Vitasave locations in BC and Ontario.
According to Sandi Lesueur, the President of Urban Juve, “We're executing on our marketing strategy to boost brand awareness and increase sales each month…our unisex hemp-infused skin and body products are beautifully packaged and made with quality, clean ingredients. We think our brand is exactly what the market is looking for."